Educates and advocates for a just global economy where:
- people are treated fairly with dignity
- the environment is respected and nourished
- commerce fosters sustainable livelihoods and communities in a global society based on cooperation and solidarity
- fair market opportunities and fair government and trade policy defend, and support the contributions of farmers, workers, and artisans to our global society
- marketing claims have integrity and promote throughout entire supply chains, and support dedicated brands that put people before profits