By we should reject “nudge” policies and stop blaming personal failure for society’s failures. Says that nudges rarely work, and divert us from policies that do. For example, being nudged to switch to green energy doesn’t cut carbon, and it distracts from the real challenge of building a low-carbon economy. Shows how the rich and powerful have repeatedly used a clever sleight of hand: blaming individuals for social problems, with behavioral economics an unwitting accomplice, while lobbying against the systemic changes that could actually help. Rather than trying to “fix” the victims of bad policies, real progress requires rewriting the social and economic rulebook for the common good. Read more.