An internet-based platform and smart-phone application that reads the Universal Product Codes (UPC) barcode on a product, and suggests whether a consumer should buy or avoid that product based on how well it aligns with the consumer’s values and principles. Consumers can join various campaigns to indicate their support or their opposition to various issues and topics such as: animal welfare, civil rights, criminal justice, economic justice, education, environment, food, health, human rights, human trafficking, immigration, labor, LGBTQ rights, social responsibility, veterans and women’s rights. Learn more.