Implicit Association Test (IAT)

Project Implicit

Developed by the Project Implicit at Harvard University, measures attitudes and beliefs that people may be unwilling or unable to report (such as hidden biases) through associations between concepts (e.g., black people,) and evaluations (e.g., good, bad) or stereotypes (e.g., athletic, clumsy). Subjects include: gender, race, religion, weight, age and disability. Read more.