Uses technology to simplify political engagement, increase voter turnout, and strengthen American democracy. Works to ensure that the electorate matches the population via a two-pronged approach:

  1. Building and maintaining the website and the toolset, which includes a voter registration tool, an absentee ballot tool, a tool that helps verify voter registration status, and a stand-alone election reminders tool.  These tools are free for anyone to use at all times. Other organizations can also use the toolset for free on their websites and as part of their in-person voter registration and Get Out The Vote (GOTV) campaigns.
  2. Reaching out to low-propensity voters and encouraging them to vote by using a variety of tactics, including peer-to-peer SMS outreach, online advertising, digital radio, billboards and other outdoor media, direct mail, and on-campus advertising.

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